ITM Master 2. Sem.
10113 Seminar
CASE STUDY I

2 SWS Course

Workload:

30 h classroom work / 120 h self-study

Every two weeks except first session

ECTS points: 5

Examination:

Presentations:

Intermediate Presentation (work-in-progress) 20 min. plus discussion (10% of final grade)

Final Presentation 30 min. plus discussion, presentation of research results (30% of final grade)

Term paper: Written analysis, 10-12 pages (60% of final grade)

„Years of Tourism“ (YoT) as an instrument to develop international tourism

Examples of Tourism Years:

Basic work structure: Three groups of two students each select one previous Tourism Year (except EU-China 2018) and one of the 2020 Tourism Years to analyse

Rough Structure:

Background: Current situation of tourism between two countries before YOT

Description of YOT

Specific events analysis

Marketing strategies – how YOT were/will be promoted

Analysis of priorities in events

Inbound/Outbound tourist numbers Quantitative

Comparison of both YoTs

Overall analysis – Real/Expected Positive and negative results / Return on Investment

Research task

Researching and presenting the development of a previous YoT, comparison between selected YoTs, analysis of their effect on the bilateral tourism during and after the YoT

Timetable:

1.10.      Introduction, Selection of YoTs (one unit)

8.10.      No class -> 14.1. double class

22.10.    Arlt: Example 2017 Year of Sustainable Tourism as different from other YoTs               

First feedback for selected YoTs

5.11.      Arlt: EU-China Tourism Year 2018, Q&A interm. presentations

19.11.    Intermediate Presentations

3.12.      Arlt: Destination Branding / Q&A and preparations final presentations

17.12.    No class (instead Gastronomy Tourism course) -> new date 14.1. evening

14.1.2020  Final Presentations

14.1.2020 19.00-21.00 h Gastronomy in practice: Alex Kitchen

International Year of Sustainable Tourism for Development

https://www.youtube.com/watch?v=4GhKvI9PFvU

http://www.tourism4development2017.org/

http://www.travelenjoyrespect.org/

 YoT2017roadmap.pdf

 https://placebrandobserver.com/31-inspiring-destination-marketing-campaigns-place-branding-examples/

https://www.62n.fo/travel/en/faroe-islands/faroe-islands-in-the-media/sheepview-360/

http://www.ecty2018.org/

YotResults

YoT Europe

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS FRAS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Tel. 0481 8555-513