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Material and immaterial Authenticity
"Authentic"
in tourism seems to describe to very different ideas:
"Material
Authenticity" is concerned with tangible
things, which are considered authentic when they
have a certain age, are stemming from the region
under consideration, are a part of the "heritage"
(an old cannon, a wooden spoon made in
the traditional way by aborigines etc.) Benchmarks
for this quality are antiquity, non-commoditisation,
absense of "modern" influences How
"old" things have to be to be "authentic"
is however open for discussion/manipulation.
Examples:
The
buffalo-hunting based economy and way of living
of North American Indians which only started after
the introduction of horses to North America by the
Spanish - authentic or not?
The
palmtrees on the shores of the Mediterranean sea
which were introduced only from America in the 20th
c. - authentic or not?
"Immaterial
Authenticity" is concerned with intangible
experiences, with the perception of the society
and culture of a destination, a meal, etc. that
appear to be pre-modern or traditional. (a fiesta,
old men sitting in the kafeneion on a greek island
etc.) Benchmarks for this quality are again
non-commoditisation and the absense of "modern"
influences How "traditional"
customs have to be to be "authentic" is
however open for discussion/manipulation.
Examples:
The
re-introduction of Alphorn-playing in Switzerland
during the 20th c. - authentic or not?
Spaghetti
Bolognese using noodles (introduced from China)
and tomatoes (introduced from America) - authentic
Italian cuisine or not?

Contact: wolfgang.arlt@fh-stralsund.de
Office: 1/132, Tel. (03831) 45 6961
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