Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Master 1. Sem
8001: Seminar International Tourism Management
         

  

  Experience Economy in Retail - 1-800-flowers.com 

 

Retail as part of tourism  

 

 

 

 Retail is part of the customers experience of a destination - but in most cases not part of the perceived tourism offer.

 

 

 

 
 

 

 

Assignment: Please choose a topic out the field of retail in leisure and tourism - either a best practice example or suggestions for improvements in a certain field.

 

In the next session you have 20-30 min. each for your presentation + discussion.

 

 

    Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Tuesday 16.00 - 17.00 h
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