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INTRODUCTION
Seminar organization:
Topic: Methods with practical applications in ITM - necessary
tools for analysis
30 hours classroom
90 hours students work
Introduction
Arlt
Prof. Dr. Wolfgang Georg Arlt
Tourism Scientist.
Born West-Berlin 1957, married
to Swiss writer, no
kids.
Studies in Berlin, Taiwan, Hong Kong
M.A. Sinology, PhD
Political Sciences FU Berlin
Former owner of specialized travel companies
(Outbound / Inbound East Asia-Europe),
Consultant for European companies
(transport, logistics) in China
Organizer of fairs and exhibitions in East
Asia and in Europe
Publisher, bookseller, journalist
Since 1997
lecturer in Europa and East Asia, since 2002 professor for Leisure and Tourism
Management
Research Fellow of Japan Society for the Promotion of
Science
Director of China Outbound Tourism Research Institute
(COTRI)
Visiting professor at Chinese universities and at University of
Sunderland (UK)
Since February 2007 professor for Tourism Economics
at FHW
Since September 2007 study program director
ITM Bachelor and Master programmes
Office at FHW 2.018, Tel. -513, Consultation hour:
We 11-12 h
Introduction Participants
Four examples of methodical approach will be looked into:
- Experience Economy in tourism (Pine/Gilmore)
- Retail as part of tourism
- Customer as employee in tourism
- Diversity Management in tourism
Each methodical approach will be introduced
in a lecture. Students should then use this approach for a tourism
topic of their choice and give a 10-15 min. presentation about the
result. Two students form a group. Preparation time varies (like
in the real world), between 3 weeks and 90 minutes.
Furthermore each student has to use one of
the methodical approaches for a more detailed treatment of a touristical
topic individually and give a presentation (15 min.) in January
and write a paper of between 3,000 and 4,000 words which has to
be handed in before Feb. 19th about it.
Why methodogical approach?
Perception
and reality?
Trends and developments
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