Tourism has developed from a pastime of the rich to a leisure and business related activity of the majority of mankind.

Tourism has developed into an economic force shaping the face of the planet and the fate of at least one quarter of all countries.

Tourism has stopped being an activity of "Western" people, developing from a one-way street to a multi-lane highway.

Tourists behaviour can no longer be based on a western ontology with escape, relaxation, individual self-actualisation, and search for authenticity as the main travel behaviour patterns.

The first non-Western travellers have been the Japanese.

Example of tourism and tourist behaviour differing from "Western" behaviour based on a different cultural background.