Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Bachelor 1. Sem
8029: Introduction International Tourism Management

 
 

 DEMAND SIDE:

TOURISM DEMAND

 

  

 

 Qualitative development:

 

 Intrinsic and extrinsic motivation -  Push and pull factors in tourism demand

 

 Some reasons for leisure traveling:

- escape

- relaxation

- play

- family bonding

- prestige

- social interaction

- educational opportunities

- wish fulfillment

- shopping....

- response to marketing

 

Why do I travel? Because everybody else is too.

 

 

 

 

 

 

Physical motivators

Cultural motivators

Interpersonal motivators

Status/Prestige motivators

 

 

 

 

 

 

 

How many different forms of tourism and the connected motivation can you name? 100?

 Everybody please come up to the blackboard one after another and write down one form of tourism (for instance biking tourism, visiting caves...) and the motivation to do this form of tourism (for instance fitness, scary experience).

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion:

- In tourism a combination of products and experiences meet a diverse range of needs

- Tourists are not always aware of their deep psychological needs - or may not reveal them to researchers

- Tourism motives are often multiple and contradictory

- Personal demand changes over time

- Tourism demand is holistic and a mixture of cultural and personal needs

 

 

 

 

 

 

 

 

 

  

 

 

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Tuesday 16.00 - 17.00 h
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