Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Bachelor 1. Sem
8029: Introduction International Tourism Management

 

 

DEMAND SIDE:

Leisure Tourists Behaviour

 

 

  Product: Memories

 

Please bring a souvenir from your travels to the class

 

 

 

 

 

 

 "What we perceive is is very often as much a product of what we want to perceive as of what is actually there." (Meyer/Reynolds 1967)

 

 

 

 "Memorable moments" are the main products
of the tourism industry.  (Geoffrey Godbey)

 

 

 

  

 

 Media for remembering: Souvenirs, postcards, photos

 Since the beginning of tourism, travellers brought back things from abroad.

 One reason is the possibility to TRADE these items, either in
- real terms of selling the actual things

or in

- symbolic terms of Bourdieu's cultural capital, by giving them away.

 

 Another reason is to use these things to help them remembering their visits and their experiences abroad by keeping them.

 

Souvenirs:

Souvenirs help to prove your visit to a certain place and your thoughfullness about other people during your visit. They are part of the reassurance of social relations.

 

 

In different societies this is organized on different levels of formalization, f.i.

 

in Japan a clear relations exists between senbetsu (the parting gift in kind or symbol) and omiyage (souvenir brought back to senbetsu giver).

 

 

 

 

In western society this is less clear:

The T-shirt of Turin

My parents went to Turin and all I got was this lousy t-shirt.

After Hans Memling's St. Veronica.

The T-shirt of New Orleans

 

 

 

 

 

 

What constitutes a souvenir also differs in different societies:

- a "typical" item, famous for this destination versus

- a "special" item, with relation to the person it is given to.

 

 What will souvenirs from virtual travel look like: Bookmarks?

 

 

 

 

 

 Please show a souvenir you brought with you and tell us it's story.

 

    

 

 

 

 

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Tuesday 16.00 - 17.00 h

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