ITM Bachelor 1. Sem 8029: Introduction
International Tourism Management
For the next session please think about the question:
How important is the information received from the destination (marketing) in comparison with the information received from friends / social media (WOM²) for your travel decision?
We will talk about it at the beginning of next session.
Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS Bachelor
and Master Program International Tourism Management arlt@fh-westkueste.de,
Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Monday 16.00 - 17.00 h