Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Bachelor 1. Sem
8029: Introduction International Tourism Management
            

 

How important is the information received from the destination (marketing) in comparison with the information received from friends / social media (WOM²) for your travel decision?

  

 
 

 

 

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Monday 16.00 - 17.00 h
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