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2. Sem 8035: Special Tourism Management |
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Introduction: Tourism Trends for Europe (Handout European Travel Commission) - ETC .pdf here
1. External situation - Demographic development - Environment - Macroeconomy - Political factors - Culture - Security
2. Consumption trends - Travel experience - Lifestyle
3. Tourism products and Marketing - Trends - Information Technology and Communication - Transport - Second Homes / Old Age Homes
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Project: "Roland Berger Gutachten" from a Sustainable Tourism point of view: 5 groups (6-8 persons/group) - analysing economical aspects - analysing institutional aspects - analysing social aspects - analysing environmental aspects - comparison Berger study with other similar studies |
| Link to Berger Gutachten here |
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Contact:
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