Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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2. Sem 8035: Special Tourism Management
Introduction Tour Operator Management
           Tu 14.00 - 15.30 h, H 01

  

  Course organisation (from April 17th):
  Ca. 60 Min. lecture and discussion (Arlt),
  ca. 30 Min. presentation and discussion (students group)

  Marks: 25% for presentation, 75% for written examination

   

    Link:

  TouroperatorManagementPart1.ppt  

 TouroperatorManagementPart2.ppt

Topic Lecture (Arlt) Topic Presentation (Students)  

3.4.

Introduction

 

 

 

10.4.

Strategic Approaches

 

 

17.4.

Strategic Approaches II

(1) Legal view on handicapped tourists -potential reason for price deduction or valued customers? Mechthild Gaussling

24.4.

Legal Background I

(2) Results of a survey: Why are you travelling and how do you measure the success of a trip? Peter Kurpiers

8.5.

Legal Background II

(3) Special circumstances of securing hotel capacities during big events Alexandra Peupelmann, Catherine Colombo

5.6.

Market research and customer behaviour I

(4) Product development - Example Space Tourism Jill Löffler, Jasmin Moys, Thomas Riesener

5.6.

 

(5) Yield Management used by Low-Cost-Carriers: Analysis of the development of ticket prices over time Christina Ahlmann, Jasmin Seibel, Franziska Schwennsen, Yvonne Brandt

8.6.

Market research and customer behaviour II

(6)  

12.6.

Excursion Kiel

 

   

19.6.

Market research and customer behaviour III; Product management and Pricing

(7) How the world looks like for marsians, who have TUI catalogues as their only source of information Wiebke Dahl, Eva Neis

   

26.6.

Distribution, Communication policy and Quality Management

(8) Results of a survey: Organization of complaint management by tour operators in northern Germany

Kathrin Meyer

   

  

 

 
 
 

 

 Contact:
Prof. Dr. Wolfgang Georg Arlt
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours: Wednesday 11.00 - 12.00 h in my office

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