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TOURISM AND GLOBALIZATION
Globalization:
Supply-side view:
Internationalization: Companies become involved
in serving markets outside their home country: Multi-national
companies
Globalization: Companies serve all major
markets, they stop having a "home market": Global
companies.
Result: Increasing interdependence of markets
and production in different countries through
- trade in goods and services
- cross-border
flows of capital
- international strategic alliances
- cooperation
and mergers and
- exchanges of technology
- international
division of labour
BUT: Most tourism products and services
can not be outsourced.
No "Global companies" have evolved
in tourism.
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DISCUSS.
Which parts of the tourism products and services can
or can not be outsourced / globalized?
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Demand-side
view:
Number of international tourists increasing.
Intercultural mix of tourists and differences
in tourism behavior increasing
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Consequences
of Tourism Politics:
- Increasing importance of international
tourism organizations. Examples: UNWTO, WTTC, PATA
Germany Joins PATA as Allied Partner
The German National Tourist Board (GNTB) has become
PATA's fifth Allied Partner in Europe, along with VisitBritain, the Netherlands
Board of Tourism and Conventions, the Tourist Office for Flanders and Brussels
and the Slovak Tourist Board.
GNTB Chair Ms Petra Hedorfer said the Asia Pacific region was becoming an increasingly important generator of
tourism for Germany, with China (PRC) expected to overtake Japan as the most
important source market in Asia with around 2 million overnight stays. Strong
growth is also predicted from India, South Korea and the United Arab
Emirates.
"We are convinced that our partnership with PATA will help
position Germany for greater visitation from Asia Pacific," Ms Hedorfer said.
"We look forward to a long and fruitful relationship."
In welcoming GNTB
to the PATA community, PATA President & CEO Peter de Jong said that European
destinations were looking to grow their market share from the booming outbound
markets in Asia Pacific. "Increasingly, destination marketers are understanding
the importance of linking with PATA to tap into the huge potential the region
offers," he said. May 28,th 2008 PATA.org |
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- Necessity for stronger global
coordination and regulation (transport, visa etc.)
- Responsible tourism as necessity
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