Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM MA 2. Sem. 8037-9: Seminar I
           

 

Individual projects for Hospitality, Tour Operation or Destination Management topics, based on a common theme: "incomplete international destinations":

Comparing the examples Scotland and Jordan.

 

Background:

- Destinations are brands

- Brands should be clear and holistic

- Many destinations are part of a bigger brand, especially for international visitors

- How to solve/minimize the problem?

- Example Scotland: "Scottishness" mainly an English invention, Scotland part of UK

- Example Jordan: Backwater and Transit route of Arab world, identity for Trans-Jordan not existing

 

 

Lecture structure

Two groups: Scotland / Jordan, individual topic within group

Reading and discussions of background texts, presentations of individual topics progress

 

Termine

31.3.

Introduction

7.4.

First impression: Tourism in Scotland (Scotland Group)

14.4.

First impression: Tourism in Jordan (Jordan Group)

21.4.

No class, moved to Fr 5. June: Discussion with Jordan Specialist Dr. Ala Al-Hamarneh (Univ. Mainz) (15.45-17.15 h)

28.4.

No class, moved to Fr 5. June: Discussion with Jordan Specialist Dr. Ala Al-Hamarneh (Univ. Mainz) (17.30-19.00 h)

5.5.

Discussion and decision on individual projects

12.5.

No class, moved to Fr. 5. June: Lecture by Dr. Ala Al-Hamarneh (Univ. Mainz) (10.00-11.30 h)

19.5.

No class, moved to We. 1. July Presentations

26.5.

 Background: Destination Branding for destinations with competing / truncated stories

2.6.

 Informal presentation individual projects (each 10 min. + 5 min. discussion)

5.6. 10.00-11.30, 15.45-19.00

Lecture and Discussion with Jordan Specialist Dr. Ala Al-Hamarneh (Univ. Mainz)

9.6.

 

16.6.

 

23.6.

 

30.6.

 No class, moved to We. 1. July Presentations

1.7. 8.15-11.30

Presentations
 

 

 

Download Files
Scotland I

Development of Scotland as Tourism Destination:
Statistics: Link Map: Link
Strategies 2000 and 2006
Download Files
Scotland II 		Tourism Science articles on Scotland
AuthenticScotland.pdf AuthenticScotlandReply.pdf  (BackpackersScotland.pdf)

Edinburghfestival.pdf ghostsscotland.pdf oilscotland.pdf tobermoryscotland.pdf
Download Files
Jordan I		  http://de.visitjordan.com/

 
Download Files
Jordan II		  jordan-image jordan-ottoman jordan-amman

  

Presentations: app. 20 min. Group presentation, app. 15 min. individual project presentation (each plus discussion) - July 1st

Term paper: app. 8-10 pages p.P. group paper, app. 12-15 pages individual project -
to be handed in before July 17th

 
 

 

 Contact:
Prof. Dr. Wolfgang Georg Arlt arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours: Tuesday 16.00 - 17.00 h in my office
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