ITM Bachelor 3. Sem.
8078: Tour Operator Management I (Seminar): Introduction
           

 Need for consumer orientation in a segmented market: the Sinus Milieus tool.

Which Sinus Milieu you would see yourself belonging to?

Which Sinus Milieu you would see your parents belonging to?

Next week: Example Target Group for Tour Operators / Selection of 6 milieus for 6 groups

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Friday 10.00 - 11.00 h