International Tourism Management Arlt

Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

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ITM Bachelor 3. Sem.
8078: Tour Operator Management I (Seminar): Introduction

Introduction and Background

(2 SWS Lecture: Mr. Rudolphi)

2 SWS Seminar (WGA): "Development and presentation of special topics"

Workload: 30 h classroom work / 60 h self-study (Seminar)

ECTS points: 3 (Seminar)

Examination: Presentation (six groups) and paper (6 pages p.P. (Seminar))

General organization
of 8078

Part 1: Need for consumer orientation in a segmented market: the Sinus Milieus tool.
Example: Postmaterialistic 50+ couples

Part 2: Selection of 6 milieus (in Germany or in another country) Analysis of existing offers of tour operators and different travel forms fitting for selected milieu

Part 3: Development of customized tour operator (independent or brand of corporate group) offer: which travel types, which destinations, which marketing channels, which main competitors, rough estimation of possible profitability of different offers

Fridays S12 Mondays S17	Sinus-Milieus Deutschland.pptx Download
Fr 2.10. 11.45-13.15 h	Introduction: Course Organization / Background
Fr 09.10. 11.45-13.15 h	Sinus Milieus I: Example Target Group for Tour Operators / Selection of 6 milieus for 6 groups
Mo 12.10. 17.30-19.00 h	Sinus Milieus II: Europe
Mo 19.10. 10.00-11.30 h! S 12!	Sinus Milieus III: Example Bank Austria
Mo 26.10. 17.30-19.00 h	Sinus Milieus IV: Example Tour Operator
Mo 2.11. 17.30-19.00 h	Intermediate Results Group 1-3: Existing offers
Fr 13.11. 11.45-13.15 h	Intermediate Results Group 4-6: Existing offers
Mo 16.11. 17.30-19.00 h	Discussion Results Existing offers, Q&A Preparation of Presentations
Mo 23.11. 17.30-19.00 h	Presentation Group 1 / Discussion
Fr 27.11. 11.45-13.15 h	Presentation Group 2 / Discussion
Fr 11.12. 11.45-13.15 h	Presentation Group 3 / Discussion
Fr 18.12. 11.45-13.15 h	Presentation Group 4 / Discussion
Christmas Break
Mo 11.1. 17.30-19.00 h	Presentation Group 5 / Discussion
Mo 18.1. 17.30-19.00 h	Presentation Group 6 / Discussion
Mo 25.1. 17.30-19.00 h	Feedback, Summing up, Preparation Term paper

Introduction Participants including motivation to specialise in Tour Operator Management

Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Friday 10.00 - 11.00 h

Prof. Dr. Wolfgang Georg Arlt International Tourism Management

Prof. Dr. Wolfgang Georg Arlt
International Tourism Management