Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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4th Sem. 8083: Soft Skills (PE): Communication Skills
           Tu 15.45-19.00 h, H 01

 

   Priorities

  After developing ideas for a complex project / activity using a method like brainstorming, Mind Mapping, Six Hats etc., often a additional round of defining priorities has to follow.

  

  Which forms of deciding priorities can you think of?

 

 

 

 

 

 

 

 

 

 Holistic approach:

"I may not have gone where I intended to go, but I think I have ended up where I needed to be." Dirk Gently, Holistic Detective in: The Long Dark Tea-Time of the Soul

 

 

 

 

 

Chance approach German style:

 

"A - B- C" priorities

 

 

 

 

 

   Priorities-Portfolio ("Eisenhower method")

Importance 10-1

10

9

8 Important but not urgent

7

6

 

Important and urgent

 

5

4

3 Less important and less urgent

2

1

 Less important but urgent
 

1     2     3     4     5     6     7     8     9     10

Urgency 1-10

 

 

 

 

 

 Eisenhower portfolio - useful to win a campaign, also useful for sustainable development?

 Two examples:

 a) Tour Operator specialized in travels to Turkey is close to bankruptcy, next summer season must be successful.

 b) Schleswig-Holstein is developing new tourism marketing strategy.

 

 

 

 

 

 

 Other portfolios, using different criteria

 

 

Priorities Portfolio Cost/Time

 

Cost 1-10

Not expensive but time consuming

 

Not expensive and quickly done

 

Expensive and time consuming

Expensive but quickly done
 

Time needed 10-1

 

 

 

 

 

 

 

 

Priorities Portfolio Pain/Time
("Macchiavelli method") 
http://plato.stanford.edu/entries/machiavelli/

Pain-/Joyfulness 10-1

 

Painful and slow

 

 Painful and swift

 

Joyful and slow

 

 

Joyful and swift

 
 

Swiftness 1-10

 

 

 

 
 

 Contact:
Prof. Dr. Wolfgang Georg Arlt arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours: Wednesday 11.00 - 12.00 h in my office
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