ITM Master 3. Sem
8355: International Management III

INTRODUCTION

"International Management III" deals with Intercultural and Crosscultural Management, specifically with IC and CC Communication and even more specifically with CCC in Online communication.

We will look at some basics of Communication and of  Internet Usage

 and more specifically at Intercultural and Cross Culture.

We will compare how different parts of the tourism industry and different parts of others industries use Online CCC for image building, marketing, recruitement etc.

If successful, the project could result in a scientific publication (chapter(s) in a book edited by Arlt/Baggio with IGI Publishing)

 What is your interest in this topic, how to shape the course?

Introduction Lecture: Communication

  Link to Mindmap (Communication an introduction) as .pdf-file here

 Internet Tourism Marketing across cultures: Two texts (handout)

 Please read the texts and prepare some questions about the text for next week.

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Tuesday 16.00 - 17.00 h