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ITM Master 3. Sem. |
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4 SWS Lecture / Seminar: Workload: 60 h classroom work / 180 h self-study ECTS points: 8 Examination: Individual Presentation (20-30 min. plus 15-20 min. discussion (total: 45-50 min.)) and paper (18 pages)
Individual Presentation (20-30 min. plus 15-20 min. discussion (total: 45-50 min.)) Possible Topics: a) Others theories of culture frameworks for global management and marketing
- David Pinto (already taken) Using the "Beyond Hofstede" approaches as tool for analysis:
b) cross-/intercultural case studies c) own cross-culture experiences in working surroundings interpreted d) cross-culture marketing: analysing websites or ads in magazines of global brands in different languages e) analysing organisational culture by looking at the work surroundings
Content: Culture Frameworks for Global Management and Marketing - "Beyond Hofstede". International Management in a globalized world is faced with the task of successful "Diversity Management". It has to take into account that no longer simple "intercultural" concepts are working, as almost no country has a "pure" national culture without strong outside influences, as more and more staff members, customers, business partners are not rooted in just one culture. Still, management without careful tuning to cultural influences is bound to fail. Geert Hofstede has been for many years the "father" of the most common way of analysing culture within business activities, he is one of the most quoted social scientists in the world. The course will analyse the current situation of culture-related international management and will take a thorough - fresh - look at Hofstede's theories and discuss the validity of for instance the "pyramid" model of Maslow. We will then use current publications including Nakata (ed.): "Beyond Hofstede" (Palgrave 2009) to learn about new approaches to successful global management and marketing including the use of internet and social media in a multi-cultural world.
General Structure: Three weekends: Second weekend: New approaches "Beyond Hofstede" Third weekend: Presentations by participants, discussion, preparation term paper Form: Lecture, Group Work, Role plays, Presentations
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Chapters for Dec. 12th, 2009
Consultations for Presentations We. Jan. 13th, 2010
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Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |
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