ITM Master 3. Sem.
8103: International Management III
           

International Management and Culture

“Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values.” -- Geert Hofstede

CULTURE AS AN ICEBERG

Culture is - according to Hofstede - acquired through “mental programming”, learned patterns of thinking, feeling and potential acting.

Three level of uniqueness are distinguished:

- The inherited universal human nature,

- the learned culture specific to certain societies or groups within a society, and

- the inherited and learned individual personality.

Example: Slicing the meat: Personal / National / Universal culture

External and Internal factors

"National" cultures

Values, Beliefs, Systems, Religions, Technology, Art

Needs and skills for Cross-Cultural Management

Exercise

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Monday 16.00 - 17.00 h