International Tourism Management Arlt

"Sponsorship is a business relationship between a provider of funds, resources or
services and an individual, event or organisation which offers in return rights and
association that may be used for commercial advantage in return for the sponsorship investment." (BDS)

"A partnership between an organisation and another organisation or event in which the sponsor publicly endorses an activity an ties its reputation with that of the organisation or event being sponsored" (Murdoch)

DW Germany | 30.06.2006

Doping Scandal Knocks Germany's Ullrich Out of Tour de France

The Tour de France was thrown into its biggest crisis since the 1998 drugs scandal following the suspension of three of its biggest names on Friday.Germany's Jan Ullrich, Spain's Francisco Mancebo and Italy's Ivan Basso were all dropped after being implicated in a doping investigation in Spain. Organizers suggested even more riders could also be suspended from their teams.

The1997 winner Ullrich, and his Spanish teammate Oscar Sevilla, were suspended by T-Mobile when fresh evidence from the ongoing doping probe -- which had implicated them among a reported total list of 58 riders -- arrived late Thursday.
Less than an hour later, the CSC team pulled yellow jersey hopeful Basso out of the race due to the suspicions aroused by his name being on the list.
Ullrich, a hero in his native country since winning the 1997 Tour, was expected to challenge strongly if not win the Tour de France this year.
The list of those riders implicated in the investigation was published widely by the Spanish media on Thursday after reporting restrictions were removed by the investigating magistrate.
Strong chances
The 32-year-old Ullrich, coming to the end of his career, has had one thing in his head this season -- to triumph in the Tour de France on the Champs-Elysees on July 23. His strong T-Mobile team would certainly have been up to the task of supporting him to victory after last season's disappointment, when he finished third overall.
Welcome decision
The director of the German anti-doping agency (NADA) Roland Augustin welcomed Ullrich's exclusion."Thanks to this affair, the discussion of the fight against doping will now properly start," Augustin said."To be honest I am shocked by the matter. But the decision by the T-Mobile team has been excellent. They did not hesitate and immediately suspended a rider who had a chance of victory."
Code of conduct
An ethical code of conduct -- to be agreed upon by all teams and riders -- has been the backbone of the race organizers' policy since the scandal of 1998, which was pivotal in the creation of the World Anti-Doping Agency.The code means that even without conclusive proof any rider implicated in an ongoing doping investigation can be forced off the Tour.

Disappointing end for Ullrich
This year was the last on Ullrich's contract with T-Mobile, which pays him an annual salary of 2.5 million euros ($3.2 million), and everything was going according to plan for a win in France following victory in the Tour of Switzerland earlier this month. Ullrich, who often starts training again much later than other riders and with a few surplus kilos, looked on top of his game on the Swiss streets.
Up to Friday, his image seemed to have been cleaned up following aberrations earlier in his career which at one point earned him a six-month drugs ban in 2002.

AZ Alkmaar will wear shirts without a sponsor on them when the team face Arsenal in the Champions League because DSB Bank NV has been declared bankrupt.

Although AZ have already received this season's sponsorship payments from the bank, the club hope exposure on international television could entice a future sponsor to step forward.

The club said in a statement that it decided to remove the logos after consulting with the bank.

"The year just ending marks an historic milestone the sponsorship industry would rather not have achieved. For the first time, less money was spent on sponsorship by North American companies than in the prior year.

The 25th annual year-end industry review and forecast from IEG SR reveals that spending shrank 0.6 percent in ’09 to $16.51 billion, representing a loss of $100 million that previously had gone to properties.

Those unprecedented numbers reflect a marketplace that never recovered from the economy’s freefall toward the end of ’08. That collapse and related developments (automaker bankruptcies, public and government criticism of TARP-recipient spending, etc.) devastated spending from certain quarters of the industry and put other companies into lock-down mode." www.sponsorship.com

Should companies scale back
rather advertisement or rather sponsoring
if the marketing budget is shrinking?

Private companies want to sell their products and enhance their image in a competitive market.

Sponsoring

Die Stadtwerke Greven sind sich ihrer Verantwortung für unsere Stadt und ihre Kunden bewusst. Dieser Verantwortung stellen wir uns in vielerlei Hinsicht: Wir fördern und unterstützen Menschen, die sich für unsere Heimatstadt engagieren.

Doch als wirtschaftlich tätiges Unternehmen sind wir unseren Gesellschaftern verpflichtet. Diese haben ein Recht darauf, dass wir mit den uns anvertrauten Mitteln professionell und sorgsam umgehen. Und unsere Kunden verlassen sich darauf, dass die Stadtwerke Greven sparsam und effizient wirtschaften.

Wir wollen auch in Zukunft bürgerschaftliche Initiativen in Greven fördern. Dies geht jedoch in Zeiten knapper Budgets nur, wenn es klare und faire Regeln gibt, unter welchen Bedingungen und in welchem Umfang dies geschieht.

Was ist Sponsoring?

Sponsoring meint die Unterstützung von Personen, Gruppen, Vereinen oder Institutionen durch Geld, Sachmittel oder Dienstleistungen. Sponsoring basiert auf dem Prinzip der gegenseitigen Partnerschaft. Die Förderung erfolgt dabei nach bestimmten Regeln.

Was wird von uns gefördert?

Die Stadtwerke Greven fördern technische, soziale, kulturelle oder sportliche Projekte. Die geförderten Projekte müssen als Mindestvoraussetzung die folgenden acht Grundsätze erfüllen:

Ihr Projekt kommt vielen Grevenern zugute, nicht nur einer Minderheit.
Ihr Projekt hat ein klares Ziel. Der Erfolg des Projekts kann daran gemessen werden, ob dieses Ziel in einem bestimmten Zeitraum erreicht wurde.
Ihr Projekt ist mittel- bis langfristig angelegt, aber befristet.
Die Stadtwerke Greven fördern nur Projekte mit transparenter Mittelverwendung.
Ihr Verein, Ihre Initiative wird durch das Projekt nicht abhängig von den Stadtwerken Greven.
Wir fördern keine laufenden Betriebsausgaben.
Ihr Projekt findet im Versorgungsgebiet der Stadtwerke Greven statt.
Die Stadtwerke Greven fördern keine politischen Parteien und keine weltanschaulichen oder religiösen Organisationen.

Sponsoring-Leitfaden der Stadtwerke Greven

Darüberhinaus sind noch ein paar weitere Dinge für eine Förderung massgeblich, die wir in einem Leitfaden für Sponsoringaktivitäten zusammengestellt haben.

In diesem Leitfaden finden Sie u.a. auch Informationen zur Antragsstellung, sowie Musteranträge und weitere Informationen über das Sponsoring durch die Stadtwerke Greven:

Download aktueller Sponsoringleitfaden (PDF-Datei)

Prof. Dr. Wolfgang Georg Arlt International Tourism Management