Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Master 1. Sem.
9685 Seminar
Strategic Management in Tourism, Hospitality and Events           


Mon 10.00-13.15 h

 

4 SWS Course

Workload: 60 h classroom work / 120 h self-study

 

ECTS points: 6

 

Goal:

Critical understanding of theories, applications and limits of Strategic Management in Tourism, Hospitality and Events.

 

Structure:

First session: Lecture Arlt

Second session: 7 Case Studies presented by student groups based on Evans (2015):

 

Examination:

- Presentation Case Studies (60 min. including discussion) + 30 min. group exercise (with active part for all participants, for instance: prepared role play or prepared debate etc.)
(30% of mark)

- Written Examination (70% of mark)

 

 

All information given in this lecture is available at www.arlt-lectures.com for download.

Please check the homepage of the website regularly for announcements about time changes etc.

 

 CASE STUDIES

 

 

28.9.

Introduction I Lecturer / Students / Topic

 

4.10.  S05
14.00-14.45 h

Extra session (within Forum) Assignment distribution
Strategic Alliances Airline
Strategic Positioning DMO
Competitive Strategy Airline
Growth Strategy Hotel
Franchising Strategy Hotel
Strategies for Event Management co.
Turnaround Strategy for Tour Operator

 

24.10.

Introduction II Strategic Management

 

31.10.

Introduction II Strategic Management in Tourism
Introduction III Strategic Management in Hospitality and Events

 

14.11.

Lecture 1 and Case Study I: Strategic Alliances

 

21.11.

x

 

28.11.

Case Study II: Strategic Positioning
Case Study III: Competitive Strategy 

5.12.

Lecture 2 and Case Study IV: Growth Strategy 

 

12.12.

Lecture 3

 

19.12.

Lecture 4 and Case Study VI: Turnaround Strategy

 

Christmas Break

 

9.1.2017

Lecture 5 and Case Study VII: Event Management Strategy

 

12.1.2017
S11/S19

Lecture 6 and Final Discussion: Strategic Management in Tourism, Hospitality, Events

 

16.1.2017

Preparation Written Examination 

 

 

 

 

 

 

 

 

 

 

 

14.11. - 1

Sasha Krypets, Sahan Yehyozade

21.11. - 2

Dasha Prokhorova, Md. Ahad Bhuiyan

28.11. - 3

Luce Rodriguez Souza, Paymond  Bahreinian, Michala Volna, Isa Gabriel, Jiri Vostatek

5.12. - 4

Felis Halim, Ma Kwok Lai Katherine, Apostol, Walter Cornellio Dominguez, Fuod Shabyev

 

 

19.12. - 6.

Jock Qiulong Chen

9.1.17 - 7

Merle Patzner, Anne Heuermann, Olga Bezrek, Xi Zhang

 

 

 

 

 

 Strategic Management in Tourism

 

 

 

 

Introduction lecturer

  Tourism Scientist, sinologue, expert in Chinese outbound tourism
  Born in West-Berlin 1957, married to Swiss novelist, no kids
  Since 2007 living in Meldorf (cultural capital of Dithmarschen, located south of Heide)
  and Hamburg
  Studies in Berlin, Taiwan, Hong Kong
  M.A. Sinology, PhD Political Sciences FU Berlin
  

  Former owner of specialized tour operator companies
  (Outbound/Inbound East Asia-Europe)
  Consultant for European companies (mainly Transport, Logistics) in China
  Organizer of fairs and exhibitions in East Asia and in Europe
  Publisher, bookseller, journalist
  

  Since 1997 lecturer (Intercultural Management, Tourism) in Europe, East Asia, NZ
  Since 2002 professor for Leisure and Tourism Management (FH Stralsund)
  Since 2007 professor for International Tourism Management (FHW Westküste)

  Fellow of Royal Geographical Society (London) FRGS
  
Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
  Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of
  Zhejiang University (Hangzhou/China)
  Director of China Outbound Tourism Research Institute (COTRI) 
  Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
  Visiting professor at Ningbo University (Ningbo/China)
  Visiting professor at University of Sunderland (Sunderland/UK)
  Visiting professor at Leeds Beckett University (Leeds/UK)
  Adjunct professor at Tai Poutini University (Greymouth/NZ)

  Blog at www.forbes.com

 

  2008-2013 member of Konvent FHW FB Wirtschaft
  2008-2015 member of Senate of FHW
  2011-2013 Vice Dean FB Wirtschaft

 

 

 

 

 

  

Introduction participants:

 

- The way to the FHW

- Why ITM Master? Why Germany? Why FHW?

- Working experiences in tourism

- The way from FHW: Planned steps after successful finishing M.A.

- In 10 years: expectation, Dream job

 

 

 

 

 

 

 

 

 

 

 

 

 

Example China:

China's top leader, Xi Jinping, quoted Deng's adage to feel the stones while crossing the river as a model for China's development.   

Learning from pilot studies, and constant monitoring for both gains and losses of every policy implementation, making adjustments constantly and regularly, is the key to success of all complex systems, embedded in thousands of feedback systems in mechanics, electronics, optics, transportantion and weapons systems.

Using a single theory to explain everything, and then closing one's eyes while implementing it, is far more risky and far more prone to failure than doing things with both eyes open and both ears listeining, but more importantly, with both hands and both feet firmly in touch with reality.  (China Daily 2012)

 

 

 
 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office Schanzenstr. 8, Tel. 0481 8555-513

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