Mon
10.00-13.15 h
4 SWS Course
Workload: 60
h classroom work / 120 h self-study
ECTS points:
6
Goal:
Critical understanding of theories,
applications and limits of Strategic Management in Tourism,
Hospitality and Events.
Structure:
First session: Lecture Arlt
Second session: 7 Case Studies presented
by student groups based on Evans (2015):
Examination:
- Presentation Case Studies (60 min. including discussion) + 30 min. group
exercise (with active part for
all participants, for instance: prepared role play or prepared debate etc.) (30% of mark)
- Written Examination (70% of mark)
All information given in this lecture is available at
www.arlt-lectures.com for download.
Please check the homepage of the website regularly for announcements about time changes etc.
CASE
STUDIES
14.11. - 1
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Sasha Krypets, Sahan
Yehyozade
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21.11. - 2
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Dasha Prokhorova, Md. Ahad Bhuiyan
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28.11. - 3
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Luce Rodriguez Souza,
Paymond Bahreinian, Michala Volna, Isa Gabriel,
Jiri Vostatek
|
5.12. - 4
|
Felis Halim, Ma Kwok
Lai Katherine, Apostol, Walter Cornellio Dominguez,
Fuod Shabyev
|
|
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19.12. - 6.
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Jock Qiulong Chen
|
9.1.17 - 7
|
Merle Patzner, Anne
Heuermann, Olga Bezrek, Xi Zhang
|
|
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Strategic
Management in Tourism
Introduction lecturer
Tourism Scientist,
sinologue, expert in Chinese outbound tourism Born in West-Berlin 1957, married to Swiss novelist, no kids Since 2007 living in Meldorf (cultural capital of Dithmarschen, located south of Heide)
and Hamburg Studies in Berlin, Taiwan, Hong Kong M.A. Sinology, PhD Political Sciences FU Berlin
Former owner of specialized tour operator companies
(Outbound/Inbound East Asia-Europe) Consultant for European companies (mainly Transport, Logistics) in China Organizer of fairs and exhibitions in East Asia and in Europe
Publisher, bookseller, journalist
Since 1997 lecturer (Intercultural Management, Tourism) in Europe, East Asia,
NZ
Since 2002 professor for Leisure and Tourism Management (FH Stralsund)
Since 2007 professor for International Tourism Management (FHW
Westküste)
Fellow of Royal Geographical Society (London) FRGS
Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of
Zhejiang University (Hangzhou/China) Director of China Outbound Tourism Research Institute (COTRI) Adjunct professor at Yanbian University of Science and Technology (Yanji/China) Visiting professor at Ningbo University (Ningbo/China) Visiting professor at University of Sunderland (Sunderland/UK)
Visiting professor at Leeds Beckett University (Leeds/UK)
Adjunct professor at Tai Poutini University (Greymouth/NZ)
Blog
at www.forbes.com
2008-2013 member of Konvent FHW
FB Wirtschaft
2008-2015 member of Senate of FHW 2011-2013 Vice Dean FB Wirtschaft
Introduction
participants:
-
The way to the FHW
-
Why ITM Master? Why Germany? Why FHW?
-
Working experiences in tourism
-
The way from FHW: Planned steps after successful finishing M.A.
-
In 10 years: expectation, Dream job
Example
China:
China's top leader, Xi Jinping, quoted Deng's adage to feel
the stones
while crossing the river as a model for China's development.
Learning from pilot studies, and constant monitoring for both gains and
losses of every policy implementation, making adjustments constantly and
regularly, is the key to success of all complex systems, embedded in
thousands of feedback systems in mechanics, electronics, optics,
transportantion and weapons systems.
Using a single theory to explain everything, and then closing one's eyes
while implementing it, is far more risky and far more prone to failure
than doing things with both eyes open and both ears listeining, but more
importantly, with both hands and both feet firmly in touch with
reality. (China Daily 2012)
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