ITM Master 2. Sem.
9695 Seminar
CASE STUDY I

Tu 08.15-13.15 h
S 18

Development and Execution of a Research Project:

Responsibilities and Activities of Destinations to attract Chinese visitors

6 SWS Course

Workload:

90 h classroom work / 270 h self-study

ECTS points: 12

Examination:

Presentations:

Intermediate Presentations (work-in-progress) 30 min. plus discussion (10% of final grade)

Final 60 min. group presentations of the research results (30% of final grade)

Term paper: 

Written analysis (paper and electronical version), 10 pages p.P.

Deadline: 04.07.2015. (60% of final grade)

Case study

Development and Execution of a Research Project:

Responsibilities and Activities of Destinations to attract Chinese visitors

Task:

Four parts:

a) Understanding the role of different stakeholders in destinations to attract international visitors in different destinations including, NTOs, DMOs, industry associations, private companies etc.

b) Developing a research design customised for the time and resources available for the project

c) Collecting information on a global scale about activities of different stakeholders to attract Chinese visitors

d) Analysis: Identifying patterns in the activities according to size or development of countries, length of engagement with Chinese visitors, short- or long-haul destination etc.

Decisions how to structure the work including possible organisation into sub-groups (geographical, stakeholders, etc.) are part of the task

 COUNTRIES

budapest.pdf

 INPUT 19./26.4.

Examples of Acitivities: CTW AWARD 2016

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office Schanzenstrasse 8, Tel. 0481 8555-513