ITM Master 3. Sem.
Group 1 - Beach Tourism Destinations
Mon 08.15-13.15 h S15
No classes on Oct. 2, Oct. 23, Oct 30, Nov. 6
Instead classes Dec. 9+10 08.15-19.00 h
6 SWS Course
90 h classroom work / 270 h self-study
ECTS points: 12
Intermediate Presentation (20%)
Final Presentation (20%)
Tourism Development away from Beach tourism
Many destinations find themselves in a trap - beach tourism.
Beach tourism means high seasonality, concentration of tourism in small part of the country, competition mainly on price, concentration on relaxation only, all-inclusive arrangements
What are the historical reasons for the development, what are the results and how to get out of the trap?
Buzzwords: Demographic development, new source markets, global warming, Overtourism
Tourism used to be to a big extent about relaxation, resting muscles from work. Nowadays most persons rich enough to travel work in front of a computer screen. Beach holidays are losing appeal especially for the older generations and the new source markets like China.
Also the growth of global tourism means that most beach destinations are overflowing with visitors during high season.
Organisation of project:
What are the consequences of a concentration on beach tourism for a destination and how can other forms of tourism developed to disperse visitors, increase length of stay and spending and lessen competitive pressure?
a) Each participant “adopts” one beach destination (outside of Europe) and reports regularly about it based on desk-top research, netnography, expert interviews
to be included: Morocco, Tunisia, Maldives, Sri Lanka, Mauritius,
estinations to be included: Morocco, Tunisia, Maldives, Sri Lanka, Mauritius, Bali.
Other possible destinations:
Jeju Island, islands in Thailand, Malaysia, Boracay, etc.
Other possible destinations: Jeju Island, islands in Thailand, Malaysia, Boracay, etc.
b) Three groups:
Destinations: Barcelona, Venice, Amsterdam, Berlin, Füssen, Phuket, Maldives. Lucerne, Beijing, Dubrovnic, Palau, Sri Lanka, Auckland, Queenstown, Lofoten, Cinque Terres, Machu Pichu, Santorini, Mount Everest …
Deliverables: Each student individually report on his/her destination (8-12 pages), three groups paper 6-8 pages pP
- Final Presentation
(using PowerPoint, Prezi, MindMap or other visualization tool)
- Assignment Papers:
Individual destination (8-12 pages)
Group paper (6-8 pages per group member)
to be handed in before Feb 2, 2018 (60%)
Prof. Dr. Wolfgang Georg Arlt FRGS