Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Master 3. Sem.
9702 Seminar
CASE STUDY II

Group 2 - Overtourism        

 

Mon 14.00-19.00 h S15

No classes on Oct. 2, Oct. 23, Oct 30, Nov. 6

Instead classes Dec. 16+17 08.15-19.00 h


 

6 SWS Course

Workload:

90 h classroom work / 270 h self-study

ECTS points: 12

 

 

Intermediate Presentation (20%)

Final Presentation (20%)

Papers  (60%)

 

 

 

 

Case study

Overtourism

The most discussed Tourism Topic 2017 in international media has NOT been terrorism but OVERTOURISM.

https://www.youtube.com/watch?v=-7ljn7cu_A8

https://www.youtube.com/watch?v=6kpnIMwtudA

https://www.youtube.com/watch?v=8fj3ttmRBIo

https://www.youtube.com/watch?v=ZAyhpbgsKAs

https://www.youtube.com/watch?v=kWNxNnON-L4

https://www.youtube.com/watch?v=zdznj0rpDZA

https://www.youtube.com/watch?v=B_fGEkNsWfc

https://skift.com/2017/08/23/interview-wttcs-new-ceo-knows-overtourism-will-top-her-agenda/

https://www.theguardian.com/commentisfree/2017/aug/03/stop-holiday-addicted-travel-government-journeys

https://www.theguardian.com/commentisfree/2017/aug/11/tourism-tipping-point-travel-less-damage-destruction

https://www.youtube.com/watch?v=kWNxNnON-L4

 

Buzzwords: Carrying capacity, Over-crowding, Overtourism

Image of tourism is still positive until now: smokestack-free, little investment - entrepreneurship, peace, understanding, tolerance, happiness, development, jobs for women.

However a new critical views gains ground: destruction of local culture, invasion of cities, pollution from transportation, overuse of scarce resources (water for golf course) on islands/dry areas, xenophobia and nationalism rising

Tourism grows in number of travellers, tourism also grows from season to year-round in cities

Possible solutions (technical, administrative, marketing, product development):

-          Dispersion

-          Eco-friendly transportation

-          Restrictions of short-term / day travel

-          Establishment of citizens advisory groups

-          “Entrance fee”

-          Other restrictions of access

-          Copenhagen concept

-         

 

 

Organisation of project:

Based on

  • -  Development of Reality and Image of Tourism until now

  • -  Reaction of stakeholders (inhabitants, destinations and tourism service providers to current situation

  • -  Scenarios Different possible Stakeholders Actions to mitigate overtourism problems and avoid negative image change in the coming years

 

Research question:

Has tourism reached a tipping point, which could change the image of tourism from being a positive to being a negative force, and if so what can the stakeholders do to avoid this happening?

 

Matrix organization:

a) Each participant “adopts” one city/destination with overtourism problems and reports regularly about it based on desk-top research, netnography, expert interviews

b) Three groups:

  • -  Analysis of development of reality and image of tourism until now

  • -  Analysis of Pattern of action / reaction / arguments of different stakeholders

  • -  Scenarios of development and possible stakeholders actions

Destinations: Barcelona, Venice, Amsterdam, Berlin, Füssen, Phuket, Maldives. Lucerne, Beijing, Dubrovnic, Palau, Sri Lanka, Auckland, Queenstown, Lofoten, Cinque Terres, Machu Pichu, Santorini, Mount Everest …

 

Deliverables: Each student individually report on his/her destination (8-12 pages), three groups paper 6-8 pages pP

 

 


 

 

Examination:
- Intermediate Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
10 min. individual destination + 10 min. discussion (10%)
45 min. group presentation + 15 min. discussion (10%)

- Final Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
15 min. individual destination + 15 min. discussion (10%)
60 min. group presentation + 30 min. discussion (10%)

- Assignment Papers:

Individual destination (8-12 pages)

Group paper (6-8 pages per group member)

to be handed in before Feb 2, 2018 (60%)

 

25.9.

Introduction, Decision Groups 

 

9.10.

Input WGA, Decision individual destinations

 

16.10.

Input WGA Reports individual / groups

 

13.11.

Lecture Prof. Feng Gequn - Overtourism in China, Group work

 

20.11.

Intermediate presentations individual, Group work

 

27.11.

Intermediate presentations groups

 

4.12.

Input WGA, Group work

 

11.12. Input WGA, Group work  

16.+17.12. (Sat/Sun)

Intensive weekend - Developing solutions, Preparation Final presentations

 

18.12.

Final presentation Individual

 

Christmas Break

 

8.1.2018

Final presentation Groups

 

 

 

 

 

 

 
 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office Schanzenstr. 8, Tel. 0481 8555-513

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