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Introduction: Preparing
and remembering your vacation
"What we
perceive is is very often as much a product of what
we want to perceive as of what is actually there."
(Meyer/Reynolds
1967)
In deciding where to spend the next vacation and
in preparing for this vacation the mental image
of the destination plays an important role.
"Vorfreude" is a important part of the
vacation itself.
"Memorable moments" are the main products
of the tourism industry. (Geoff Godbey)
The comparison of the mental image formed before
and the mental image of what is remembered about
a vacation will decide about the verdict about the
quality of this vacation.
It can be argued that the challenge for the tourist
industry is to know about - better: influence -
the mental image of different target groups and
cater for their needs regardless of the "real"
local situation and also influence the memories
to produce happy customers:
the actual vacation/leisure
activity itself would then be the least important
part of the three parts of the activity
(before
- during - after).
 
Contact: wolfgang.arlt@fh-stralsund.de
Office: 1/132, Tel. (03831) 45 6961
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