FH Stralsund - Leisure and Tourism Management - Prof. Dr. Wolfgang Arlt - SS 2002
4. Sem. Tourism Psychology - Tuesday, 12.15-13.45 h

 


 

 

 

 

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  The "Tourist Gaze" and preparation 

 

 The term "Tourist Gaze" originated with John Urry's 1990 book The Tourist Gaze

The Gaze is a culturally-shaped way of looking.  It requires both an observing subject (the viewer) plus something for the subject to look at (the Object, or the Other).  Essential to the concept is that the viewer is aware of Difference between themselves and the Other.  The Gaze is a way of looking which depends upon this sense of Difference. 

The Tourist Gaze is a way of talking about the ways in which tourists learn to look at places which they might visit.  Before they travel, they are likely to have a series of expectations about what should be present at the destination.  They will want to see those things when they arrive, and they will want to be able to acquire visual souvenirs of what there is to see.

Example: Aroung 1990, Japanese Tourists visiting Canada became fascinated with the TV character "Anne of Green Gables".  This was something they expected to see when they came to Canada.   Before Anne was on Japanese TV, there was no such demand.  Also it was unknown to other. f.i. German, tourists.   

 

 

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 Contact: wolfgang.arlt@fh-stralsund.de  Office: 1/132, Tel. (03831) 45 6961

 

 
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