Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Bachelor 1. Sem
8029: Introduction International Tourism Management
           We 08.15 - 09.45 h (+ other dates) Audimax II

 

 DEMAND SIDE:

Parts of product as viewed by demand side:
Preparation-Travel-Aftermath

 

 

After the tour is before the tour

  

Aftermath 

 Media: Souvenirs, Postcards, Photos - already discussed 8029-061.htm

 

 

 

 

 

 

 Presentation of Media:

 From DIAABEND to MMS

 

 

 

 

 

SK Telecom in Korea started a printing service which accept MMS picture.

The printing service MyFunPic is a vending machine like self service station. It do not accept photo through bluetooth or infrared, but the old MMS method. The machine itself has a number that let customer send their mms picture to it. Extra photo frame can be added to the original picture at your preference. 1 print will cost about 1 USD.

 

 

 

 

 

Production of media: Three kinds of souvenirs known since several thousand years:

Objects not made as a souvenir

Objects (pretending) not to be made as a souvenir

Objects made as a souvenir

 

 

 

 

 Who is producing souvenirs and why?

Souvenir production as an end in itself  

Claude Lorrain (1600-1682) Flight to Egypt

Souvenirs with several objectives    

Souvenirs with "non-souvenir" objectives

 

 

 

 

 

 Aftermath as important part of tourism product:

 - Development of regular customers base

 - Word of Mouth

 - Word of Mouse

 - Peer group reviews: Example http://en.venere.com/

 

 

 

 

How can you influence positively the memories of tourism customers after the returned home?

 

 

 

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt, Study Program Director
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wednesday 11.00 - 12.00 h
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