Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Bachelor 1. Sem
8029: Introduction International Tourism Management
           We 08.15 - 09.45 h (+ other dates) Audimax II

 

 SUPPLY SIDE:

Tourism Resources: Attractions, Sights and Nature

 

Inventing totally man-made places for leisure and tourism

 

Reasons for the development of man-made leisure and tourism places

   Why can we see the development of "Disney"-style parks and
why are we today witnessing the development of more and more theme parks, ErlebnisCenters, Indoor Sports Arenas etc.?

Examples:

FUTUROSCOPE

 

Indoor Skiing

LEGOLAND

LEGO® fan or not, you just can’t beat LEGOLAND® Deutschland, a fantastic world created using over 50 million LEGO bricks. With countless attractions and spectacular shows, a special adventure awaits everyone here!  

In LEGO X-TREME, for example, everything is higher, faster and even more action-packed. The “X” in X-TREME stands for maXimum fun, maXimum speed and maXimum thirst for knowledge. LEGO RACERS Drome Racing and the Project X – LEGO Test Track are just the thing for fearless racing drivers. All those who are fascinated by research and experimentation are in the right place in the IMAGINATION area. In the Build & Test Centre, for example, you can build your own LEGO skyscraper and test how earthquake-proof it is. Or discover ADVENTURE LAND. It is hidden in the middle of a jungle, surrounded by trees and undergrowth, wild animals and fantastic creatures – all made of LEGO bricks, of course. Embark on an exciting Jungle X-Pedition or discover the wildlife on the Safari Tour. You can also travel back in time to ages past. A suspension bridge takes you inside the giant castle, the trademark of KNIGHTS’ KINGDOM – our realm for all budding knights and damsels. Here lurks a fire-breathing dragon, waiting to take fearless knights on a wild ride. Pilots and helmsmen are in their element in LEGO CITY. Aircraft and boats await your command here at the airport and harbour. Anyone who has ever wanted to discover the world of pirates should make a beeline for our PIRATE LAND. You and your whole family can plunge into a world of buccaneers and corsairs as seafarers in Captain Nick’s Splash Battle.  

 

 

 

 

 

 What positive and negative points can you see in this development from

 - the point of view of the producers/owners?

 - the point of view of the customers?

 - the point of view of the society?                 

  

 

 

 

 

 

 

 

 

 

Positive

Negative

PRODUCERS/OWNERS VIEW

- Control of Product Quality,
- Customization, Standardisation,
- Bringing Product to Customers,
- Vertical and Horizontal Integration

- High level of Investment,
- Long-term commitment,
- Potentially strong competition

 

Positive

Negative

CUSTOMERS VIEW

- Predictable Product Quality,
- Good Accessibility,
- Low Price,
- High Level of Entertainment /  Excitement

- McDonaldization,
- Loss of Authenticity,
- Ersatz-Adventures instead of real challenge

 

Positive

Negative

SOCIETIES VIEW

- Less Costs from dangerous activities (Health Insurance, Emergency Services etc.)
- Less Traffic and Pollution
- Less Loss of Land for L+T

- Less fully developed persons for workforce and future development
- Stronger position of large global corporations
- Loss of tourism income for less developed countries

 

 

 

Man-made Leisure and Tourism places

A categorisation of "Erlebniswelten":

1. Leisure and Tourism Parks
1.1. Theme parks (Film/TV, Maritime, Safari, Brands)
1.2. Holiday worlds (holiday parks, holiday clubs, event hospitality)

2. Shopping Centers, Malls

3. Urban Entertainment Centers

4. Indoor Sport and Water Worlds

5. Complex Leisure Worlds (Multiplex Cinemas, Expos, Zoos, Sporting Arenas)

6. Mega-Events, Musicals

7. Brand-Worlds

(based on: Kagelmann 1998, in: Rieder, Bachleitner, Kagelmann (ed.) 1998)

 

 

 

 

 

 

 If we would have to decide which kind of "Erlebniswelt" to build in Dithmarschen, which kind would you choose - and why?

 

  

 

 

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt, Study Program Director
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wednesday 11.00 - 12.00 h
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