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Aftermath
Media: Souvenirs, Postcards, Photos
Presentation of Media:
From DIAABEND to MMS
SK Telecom in Korea started a printing service which accept MMS picture.
The printing service MyFunPic is a
vending machine like self service station. It do not accept photo through
bluetooth or infrared, but the old MMS method. The machine itself has a number
that let customer send their mms picture to it. Extra photo frame can be added
to the original picture at your preference. 1 print will cost about 1 USD.
Production of media: Three kinds of souvenirs
known since several thousand years:
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 Objects not made as a souvenir
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Objects (pretending) not to be made as a souvenir
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Objects made as a souvenir
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Who is producing souvenirs and why?
Souvenir production as an end in itself 
Claude Lorrain (1600-1682) Flight to Egypt
Souvenirs with several objectives
Souvenirs with "non-souvenir" objectives 
Aftermath as important part of tourism product:
- Development of regular customers base
- Word of Mouth
- Word of Mouse
NEW CONSUMER FORCE Internet 2.0 / Social Media:
- Peer group reviews: Example http://en.venere.com/
- Blogs / Tweets / Facebook
- Couchsurfing
www.couchsurfing.com
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How can you influence positively the
memories of tourism customers after they returned home using Internet 2.0 features?
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