Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

You are on www.arlt-lectures.com

Best viewed with Internet Explorer

 

 

 

ITM Master 3. Sem.
8044/45/46 International Tourism Focus Seminar            

Fr 15.45-19.00 h S 04 (every two weeks, except first session)

2 SWS Course

Workload: 30 h classroom work / 90 h self-study

ECTS points: 4

Examination: Intermediate Presentations (10%), Final Presentation (20%), Assignment paper (12-15 pages p.P.), to be handed in before Jan. 31st, 2012, (70%)

 

Topic:

Online transcultural Tourism communication today –  Websites and Social Media

 

First two sessions: Discussion with online examples about transcultural online Tourism communication of destinations. Discussion websites vs. / plus Social Media

Three groups analysing communication for different source markets (German, English, Asian language speaking market(s)) from other-language destinations and/or service providers - good and bad examples in websites and social media

Downloads:

Su https://publications.theseus.fi/bitstream/handle/10024/26801/Duo_Su.pdf?sequence=1

Arlt

1

14.10.
15.45-17.15

Additional topic Master thesis

 Arlt
 

21.10.

no class

  
2+3

28.10.
15.45-19.00

cancelled

  
 
 

4.11.

no class

  
4+5

11.11.
15.45-19.00 

Introduction Topic, Websites and Social Media in Cross-Cultural Tourism Communication
Discussion How to organise Group work

 Arlt
Groups
 

18.11.

no class

  
6+7

25.11.
15.45-19.00

How to evaluate online communication (Arlt, Su texts as background), how to include Social Media?
Group work, Q&A

 Arlt
Groups
 

2.12.

no class

  
8+9

9.12.
15.45-19.00 

Dann: Tourism as language
Presentations Groups: Methodologies for Websites and Social Media evaluation

  
10+11

16.12.
15.45-19.00

Intermediate results presentation Groups, Q&A

 Groups
 

23.12.

no class

  
  Christmas break

 
12+13

13.1.
15.45-19.00

no class

 Groups
 

20.1.

Final presentation Groups
Summary, Feedback, Q&A assignment paper

  
       
       
       
       
 
 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wed. 13.00-14.00 h
home.gif