Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Master 3. Sem
8103: International Management III

 

 

 

Tu 30.09. 11.45-15.30 h

Introduction: Starting point: Communication

Tu 07.10. 14.00-17.15 h

 Discussion:
Two texts about Internet Tourism Marketing across cultures

Tu 14.10. 11.45-15.30 h

 Design of project

Tu 21.10. 11.45-15.30 h

 Input: Three texts about CC internet marketing:

cultureinfluencesonlineshops.pdf

Tu 28.10. 11.45-15.30 h

 no class - new date 3.12. 8.15 - 19.00 h.

Tu 4.11. 11.45-15.30 h

 no class - new date 3.12. 8.15 - 19.00 h.

Tu. 11.11. 11.45-15.30 h

 no class - new date 3.12. 8.15 - 19.00 h.

Tu 18.11. 11.45-15.30 h


Criteria Final List - Report on work in the last three weeks
Planning for next weeks, new dates

Tu 25.11. 11.45-15.30 h

 Discussion Childrens Toys Group

Tu 2.12. 11.45-15.30 h

 Plenum Criteria Final Lists of three groups

We 3.12. 8.15-19.00 h

 Theoretical reflections on results so far, using texts read together before plus new texts:
PLEASE READ BEFORE (especially the general parts)
cc01 cc02 cc03 cc04

not yet discussed from October: culturelocalize.pdf and culturematters.pdf

Tu 9.12. 11.45-15.30 h

Group discussions (45 min. each) - Plenum

Tu 16.12. 11.45-15.30 h

Discussion of problems and insights during Analysis Work: Groups and Plenum

Christmas Break

 

Tu 20.01. 08.15-11.30 h

Presentation Group 1
Presentation Group 2

Tu 20.01. 11.45-15.30 h

Presentation Group 3
Comparison Results of three groups

Tu 27.01. 11.45-15.30 h

Group discussions: Assignment

 

 

 60 h class, 180 h own work

 Examination: Assignment - Presentation plus either draft article for publication or assignment paper

 

Teams:

Theme Parks: Stolze, Rauen, Friedlein

Children's Toys: Gierke, Markov, Brandt, Korthals

Event Gastronomy: Gräßer, Barthen, Ocaria Garcia

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Tuesday 16.00 - 17.00 h

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