Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Master 3. Sem.
8103: International Management III
           

 

Fr 11.45-15.30 h S 04

4 SWS Course International Management and Culture

Workload: 60 h classroom work / 180 h self-study

ECTS points: 8

Examination: Presentations (25%), Assignment paper (12-15 pages p.P.) (75%)

 

Course organisation:

Lecture (before lunch):
Chapters Mead/Andrews (2009) International Management Culture

30 min. presentation by a student, discussion chaired by student (20% mark)
(Additional input / case studies Arlt)

Hardcopies of relevant chapters to be read by all participants before.
(Part of the book is on Google books)
 http://books.google.de/books?id=s7_CfAYH_7UC&printsec=frontcover&dq=mead+andrews+international+management&hl=de&ei=2ZWtTPyjDsvU4waRh6ilBg&sa
=X&oi=book_result&ct=result&resnum=1&ved=0CDYQ6AEwAA#v=onepage&q&f=false

 

Seminar (after lunch):
One topical book about Intercultural Management presented and discussed by a student:

Synopsis paper (2-3 pages) handed out to participants one week before presentation

30 min. presentation, 60 min. structured discussion (included an active part for participants:
for instance every participant has to tell an experience related to the topic; prepared role play or debate etc.)
(Presentation+Synopsis 30% mark)

15 pages assignment paper to be handed in by January 31 (50% mark)

Books to choose from:
Nakata: Beyond Hofstede (2 parts)
Graburn: Multiculturalism in New Japan
Bauman: Culture and Liquid Modernity
Morgan: Cross-Cultural Ethics
Dressler: Asian HRM
Bloch/Whiteley: The Global You
Hall/Hall: Understanding Cultural Differences (Germany, France, USA)
Robinowitz/Carr: Modern-Day Vikings (Sweden)
Yamada: Different Games -
Different Rules (Japan)

 

During second session please provide a first impression of the book you choose
(which means: have a look at the book between now and next week! and bring it to the session!)
PS.: This is part of the mark for the seminar part.

 

 

All information given in this lecture is available here (www.arlt-lectures.com) for download.

Please check the homepage of the website regularly for announcements about time changes etc.

 

 

14.10.

Introduction

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21.10.

Introduction International Management and Culture based on M/A Ch. 1 (Arlt)
Student assignments: First feedback on topical books, Q&A

Arlt
 

28.10.

Analysing Culture Hofstede, Before and Beyond based on M/A Ch. 2
Yamada: Different Games - Different Rules (Japan)

 
 

4.11.

Analysing Culture Hofstede, Before and Beyond based on M/A Ch. 3
Graburn: Multiculturalism in New Japan

 
 

11.11.

Nakata: Beyond Hofstede (part 1)
Nakata: Beyond Hofstede (part 2)

 
 

18.11.

Changes in Culture based on M/A Ch. 4
Bauman: Culture and Liquid Modernity

 
 

25.11.

Organisational Culture based on M/A Ch. 5
Robinowitz/Carr: Modern-Day Vikings (Sweden)

 
 

2.12.

Culture and Communication based on M/A Ch. 6
Bloch/Whiteley: The Global You

 
 

9.12.

E-communication based on M/A Ch. 16
Morgan: Cross-Cultural Ethics 

 
 

16.12.

HRM based on M/A Ch. 19
Dressler: Asian HRM

 
 

23.12.

Convergence and Divergence based on M/A Ch. 22
Hall/Hall: Understanding Cultural Differences (Germany, France, USA)

 
 
Christmas break

 
13.1.

Forecast: Management and Culture in the second decade of the 21st century

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20.1.

Summing up and Feedback

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Introduction Intercultural Management - Multicultural Management - Diversity Management

 

 

 

International Management in a globalized world is faced with the task of successful "Diversity Management". It has to take into account that no longer simple "intercultural" concepts are working, as almost no country has a "pure" national culture without strong outside influences, as more and more staff members, customers, business partners are not rooted in just one culture. Still, management without careful tuning to cultural influences is bound to fail.

 

Do you agree? What are your experiences with "intercultural" encounters while working or studying (or travelling)?

 

 

First definition:

“Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values.” -- Geert Hofstede

 

CULTURE AS AN ICEBERG

 

Many intercultural trainings concentrate on the "Do's and Don'ts" of different cultures:

 - Give and receive a namecard to a Chinese persons always with both hands

 - Avoid the number 13 in western countries

 - Do not give knifes or scissors as a present in China

 - Do not slap a German person on the shoulder as a greeting

 - Do not give money as a gift in Bulgaria ... etc.

 

 

 

 

 

 

Two arguments against such superficial approaches:

a) For an internationally active manager, it is impossible to know the "Do's and Don'ts" of all cultures and sub-cultures (always use a 100 US$ bill when snorting cocaine at a Manhattan party...) in the world.

 

b) Reducing the cultural differences to "above the sea-level" features will not help you to understand the underlying differences and will not help you to understand the relativeness of your own cultural behaviour.

 

 

Culture is - according to Hofstede - acquired through “mental programming”, learned patterns of thinking, feeling and potential acting.

 

Three level of uniqueness are distinguished:

- The inherited universal human nature,

- the learned culture specific to certain societies or groups within a society, and

- the inherited and learned individual personality.

 

Example: Language

 

 

Let us try to understand the "Why?" behind some different behaviours and customs for some typical occurences:

Examples

 - telling the truth / being polite

 - punctuality / flexibility

 - quoting sources / following mainstream

 - learning from theories / learning from examples

 

 

 

Please form three groups (if possible mixture of native Germans and others) and develop a list of 7 Do's and 7 Don't for Germany and for another country of your choice. Try to analyse the cultural reasons behind the behaviour using your background knowledge (including Hofstede).

After 20 minutes each group should present the lists and the explanations.

 

 

 

 

 

 

 

 

 

 

 

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wednesday 13.00 - 14.00 h

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