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Fr 08.15-11.30 h H 01
4 SWS Course
Workload:
30 h classroom work / 150 h self-study
ECTS points: 6
Course organisation:
First two sessions: Introduction, overview
From third session:
First part:
Student Presentation/discussion (one or two students per group) of one chapter/topic of Hannam/Knox Understanding Tourism (45 min.);
Group work on exercises, chaired by Prof. Arlt (45 min.)
Exercises online: http://www.uk.sagepub.com/booksProdDesc.nav?prodId=Book229253&#tabview=samples
Second part: Management case in connection with topic of first part (group work chaired by Prof. Arlt)
Examination:
- Presentation (30 min. + 15 min. discussion) (30%)
(using PowerPoint, MindMap or other visualization tool)
- Assignment Paper
(15-18 pages per person) to be handed in before Jan. 31, 2012 (70%)
internationaltourismmanagementMA1gross.jpg
Tourism as a language - You cannot not communicate
Researching Tourism
2011 numbers from UNWTO
19.12. H 02
Sat. Jan 18, 2012. Costa
Cruises confirms the evacuation of about 3,200 passengers and 1,000
crew members on board of the Costa Concordia. An incident occured near
the island 'Isola del Giglio' of the coast of Italy. The evacuation
started promptly, but the position of the ship has worsened, making it
more complicated to complete the last part of the evacuation. At this
moment, the cause of the incident cannot yet be confirmed. The Company
is currently working with the highest commitment to provide all the
needed assistance. The Costa Concordia was sailing across the
Mediterranean Sea, starting from Civitavecchia with scheduled calls to
Savona, Marseille, Barcelona, Palma de Mallorca, Cagliari and Palermo.
About 1.000 passengers of Italian nationality were onboard, as well as
more of 500 Germans, about 160 French and about 1.000 crew members.
The Guests had to embark today in Savona and in subsequent ports will be contacted directly by Costa Cruises.
Using the ideas and concepts of "Understanding Tourism" please discuss:
a. What influences let to the development of a tourism product like a one-week mediterranean cruise with more than 3,700 passengers on the Costa Concordia?
in terms of tourism
- regulating
- commodifying
- embodying
- performing
- relation with everyday
- relation with otherness
- relation with environment
- relation with past
- relation with mobility
b. How can Carnival Cruises react to the event?
Introduction
What are we talking about
Intro Arlt:
Tourism Scientist.
Born in West-Berlin 1957, married to Swiss novelist, no kids
Since 2007 living in Meldorf (cultural capital of Dithmarschen, located south of Heide)
Studies in Berlin, Taiwan, Hong Kong
M.A. Sinology, PhD Political Sciences FU Berlin
Former owner of specialized tour operator companies
(Outbound/Inbound East Asia-Europe)
Consultant for European companies (mainly Transport, Logistics) in China
Organizer of fairs and exhibitions in East Asia and in Europe
Publisher, bookseller, journalist
Since 1997 lecturer (Intercultural Management, Tourism) in Europe and East Asia
Since 2002 professor for Leisure and Tourism Management (FH Stralsund)
Since 2007 professor for International Tourism Management (FHW)
Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of Zhejiang University (Hangzhou/China)
Fellow of Royal Geographical Society (London) FRGS
Director of China Outbound Tourism Research Institute (COTRI)
Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
Visiting professor at Ningbo University (Ningbo/China)
Visiting professor at University
of Sunderland (Sunderland/UK)
Since August 2008 member of Senate and Convent of FHW
Since March 2011 Vice Dean Faculty of Economics
Office at FHW: Business Tower, Second floor 2.018,
Tel. -513, email: arlt@fh-westkueste.de
Consultation hour during teaching period: We 13-14 h
Teaching website: www.arlt-lectures.com
International Tourism Management Seminar I goal:
Analytical overview of main fields of tourism development and tourists behaviour plus management applications
Understanding Tourism on a Master Level
Each chapter (2-11) is to be read by all participants before session
Introduction
Understanding Tourism
Regulating Tourism
| TOPIC |
Presenter |
|
Regulating
Tourism
|
All together |
|
Commodifying
Tourism 3
|
Maren Woldag, Mareike Perko |
| Management case |
Changing something free into something to pay for
3 examples:
Make it scarce:Tom Sayver Marketing (Example: L. da Vinci exhibition)
Make it exclusive: (Example: Entrance fee Chinese village)
Make it personal (Example: Teddy Bear Factory)
|
|
Embodying
Tourism 4
|
Rahel Behre, Katja Schröder |
| Management case |
a) Body representation: Analysis of different media: Intended and achieved messages through body representation
b) Winter Beach Walking: Concept for a new off-season trend activity (wellness/fitness/sport)
|
|
Performing
Tourism 5
|
Andrea Israel, Katja Pfau |
| Management case |
a) Experimental tourism: Hamburg Tourism tries to attract trendsetter tourists by offering E.T.
b) Pantomime: A tourists story
|
|
Tourism and
the Everyday 6
|
Kathrin Hartung, Anke Becker |
| Management case |
House Swapping |
|
Tourism and
the Other 7
|
Daniela Deutzer, Kristin Rudolph |
| Management case |
Theme Park: Die Ostalgie-Welle rollt weiter: In Berlin ist ein "DDR Funpark"
geplant. In den Rathenau-Hallen in Oberschöneweide im Osten der Stadt
soll nach Angaben der Kunsthistorikerin Susanna Reich "DDR-Alltag zum
Anfassen" dokumentiert werden.
Noch sei das Projekt in der Planungsphase. Auf keinen
Fall wollten sich die Veranstalter, die Massine Productions GmbH, über
die DDR lustig machen. "Das Ganze soll inhaltlich korrekt sein und einen
fundierten historischen Hintergrund haben", Der Gang durch den Themenpark soll
DDR-typisch mit Einreise und Zwangsumtausch beginnen. In der Show können
die Besucher dann den ostdeutschen Alltag kennen lernen: Vom Wohnen,
Einkaufen, Möbel, Kleidung bis hin zu Filmen. Die Ausstellung richtet
sich besonders an Touristen.
n-tv 2003
http://www.wilkinsonlatham.com/eastgerman.php
|
|
Tourism and
the Environment 8
|
Katja Kowalak, Doreen Kupke |
|
Tourism and
the Past 9
|
Cliff Perl, Teresa Dieske |
|
Tourism
Mobilities 10
|
Svenja Martin, Marie Eppers |
|
Researching
Tourism
|
All together |
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